Drive-In Is Longtime Hometown Favorite – Press Release 10/27/2004

DATE 10/27/2004 7:15 AM

This is part of an occasional series by the Sanpete Country Travel and Utah Heritage Highway 89 Alliance on the people and places along U.S. Highway 89.

Drive-In Is Longtime Hometown Favorite

It is been an icon in Mt. Pleasant for more than five decades. For many, its name is synonymous with fun, good times and comfort food. We’re talking, of course, about Rodgers Dairy Freeze.It has proudly stood on Main Street and U.S. Highway 89 for 50 years, selling ice cream, hamburgers, French fries, onion rings, and even salads and pasta to locals and visitors alike.

Over the years, it has seen many owners, most recently Rodger and Jenni Johansen, but its mainstay has remained the same: good times, good food and a helping hometown goodness on the side.

The Dairy Freeze is a little lesson in local history itself. The L.U. Mumford family, who built the Dairy Freeze, served a prominent resident from Moroni who was the bishop of the local Church of Jesus Christ of Latter-day Saints ward, so the story goes. He ordered a sweet combination of ingredients that included pineapple, strawberry, chocolate so often that it became known as the Bishop Shake.

It is still on the menu, along with about a dozen other combinations and flavors. The Johansen say they keep people coming back by changing the menu often, trying out new things and giving their customers a chance to have their say. They also try to make their business part of the community, even offering free shakes to anyone willing to donate historical photos of Mt. Pleasant or Sanpete County.

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For more information Contact:Monte Bona
Sanpete County Travel and Heritage Council
(435) 462-2502
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