|DATE 03/21/2005 10:08 AM|
|FOR IMMEDIATE RELEASE|
This is part of an occasional series by the Sanpete Country Travel and Utah Heritage Highway 89 Alliance on the people and places along U.S. Highway 89.
Travel and Heritage Council Planning to “Advertise” County
|The Sanpete County Travel and Heritage Council plans to “get the word out” about everything the region has to offer in the way of attractions, outdoor recreation, events, preservation projects, artists, heritage products and more.The council this week discussed a strategic media, advertising and public relations campaign aimed at enticing people from all around the state to visit Sanpete County. It was developed by Carlislie Exchange, a company that specializes in media and marketing and has promoted Sanpete County events in the past. The campaign will focus on the Wasatch Front and rural Utah.“Sanpete County is an area that lends itself to promotion,” says Greg Carlislie. “Small town such as Delta, Cedar City, Logan, Roosevelt, Vernal and Brigham City are made up of families with children who like to travel to new destinations and outdoor recreation spots.”
Carlislie presented his outline for the campaign to the travel and heritage council this week. The campaign includes radio, TV and newspaper advertisements, as well as outdoor signs and cross-promotions.
Carlislie explained that because his company handles numerous clients from all around the state, they are able to secure discounted advertising rates, which will allow the county to best utilize its advertising funds. As well, Carlislie plans to use special promotions and trades with many TV and radio stations in exchange for advertising.
The campaign also includes teaming up with local schools who are learning about Utah”s history and heritage to provide information about Sanpete County, and working closely with Snow College to promote attractions and events.
As well, Carlislie is suggesting exploring sharing costs with companies who might have an interest in promoting certain aspects of the county, such as snowmobile manufacturers.
The campaign will also include contests, prizes, on-location live broadcasts, interviews, and promotional give-aways. Carlislie Exchange currently promotes the Scandinavian Festival, Manti Pageant and Fourth of July festivities in the county.
Funding for the campaign will come from the transient room and restaurant taxes, and local business owners, including those running motels and bed and breakfasts, are encouraged to provide feedback and input on the plan.
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|For more information Contact:Monte Bona
Sanpete County Travel and Heritage Council